6 Cold Email Lead Magnets Mistakes to Avoid
A cold email lead magnet is a free, high-value resource you offer to prospects in your cold email in exchange for their attention or response. It’s not a PDF or checklist for the sake of it; it’s a strategic tool that starts a real sales conversation. In outbound, a reply is the first step […]
How to Send a Follow up Email After No Response?
You’ve written thousands of cold emails, sent them, and now you’re playing the waiting game. Except you’re the only one that’s playing it. Your leads? Not so much. We know that you’re probably wondering what about your copy made them not respond, and what you can do in your follow up so they will, […]
What No One Tells You About Cold Emails Going to Spam
In the cold emailing world, a lot of the emails probably deserve to go to spam…but the one that you put a lot of effort into crafting and getting a good lead? They sure don’t. So, if you’re wondering why your emails are going to spam, you’re not alone. In this article, you’ll learn […]
40+ Intent Signals That Helped Me Tailor My Outreach
The best-performing cold email campaigns use intent signals to spot buying behavior before prospects ever fill out a form. These signals tell you who’s ready to talk, why they might need your solution, and how to tailor your message to meet them where they are. Here’s a complete list of actionable intent signals, why […]
Why Positive Cold Email Replies Don’t Equal Meetings
On paper, your cold email campaign has been a success. You get great replies. But what happens after you start getting replies? Silence. No more interest in your service or product, no follow-up, no meeting booked. Most follow-up email cold email strategies fail to convert. No worries, though. This post is about tightening the […]
Cold Email Mistakes To Avoid – From the Experts
Everyone is going to make some cold email mistakes. Especially if it is their first time starting a campaign. It’s time to learn from the errors experts made so you can avoid them. This is all you need to know: 1. Sending Emails from Primary Domain The biggest cold email mistake you will […]
What Is a Good Reply Rate for Cold Email? (2025 Industry Benchmarks)
You’ve done your technical set-up, cleaned up, verified your lead list, and ensured your copy is perfect. You hit send…and then nothing. Sounds familiar? It’s the sad reality of most cold emailers. So, if you find yourself asking, “What is a good reply rate for cold emails?”, you’re at the right place. We’ll break […]
Nobody Cares About the Best Subject Lines for Cold Emails
The Myth of the Best Subject Lines for Cold Email If you’re on the hunt for the best subject line for cold emails, here are some hard-hitting facts from someone who’s been in the business for a while: Subject lines don’t matter nearly as much as you think. Yep, it’s true. To make […]