1.1 Goal of the course:

In this course, I will give you all the information you need to build the best cold email engine possible. I will skip the details that are irrelevant and speed run your journey. If you want to know every single intricate detail, I will create a course for that later, but honestly, if you just want sales for your company, this is the only information required.

Cold Email is the process of sending emails to an audience who doesn’t know or barely knows you. It’s one of the most popular techniques to build your sales pipeline and actually grow as a company.

Cold Email for this entire course is sent from one B2B company to another to generate sales.
This isn’t for B2C companies, but I am about to walk you through everything you need to send your first email.

PS: This will be the most direct, no bullshit course on cold email. This will get you from 0 to 1.

1.2 Who am I?

I am Namit. I have booked more than 20M dollars in pipeline using cold email. During my agency days, I was helping clients send about 500K-1.5M emails monthly. I got obsessed with the idea of companies paying you money after reading your emails.

I have booked meetings with Rolex, Snapchat, Meta, Cisco, and 1000s of other companies. Now, I run a software company that solves the most complex part of cold email (More on this later).

1.3 Is cold email for you?

Here’s a quick checklist. Only proceed if you say yes to everything:

1.4 Our Plan of Action

In this course, we will be talking about how to send 15,000 emails/month, all automated, relevant, and personalized.

1.5 Realistic Costs of Cold Email

I’ll give you a quick summary of the costs associated with cold email. The least amount of money you NEED to spend to send 15,000 emails/month :

1.6 Realistic Expectations

Cold email is measured by the number of meetings booked by leads contacted. In short, the number of leads you contacted for each meeting that you booked. For most beginners, you will be able to book 1 meeting for 800 leads contacted (YES! That’s what the best cold emailers in the world book).

1.7 Realistic Timeline

New domains and inboxes need time to warm up. If you start today, it will take you 21 days to launch your first campaign. I would start immediately if you are serious about growing your business and getting more clients.

2.1 Domain Rotation and Sending Volume

So, you need to make sure your emails are hitting the inbox and that you are not using your primary domain for cold emails. We send very low volume per domain, and scale up by buying more domains. We will send 75 emails per day per domain, with 3 email accounts per domain. If you want to scale, buy more domains.

Here’s the step-by-step:

2.2 Step 1: Buy your domains (Day 1)

2.3 Step 2: Buy your inboxes and warm up

3.1 Build your ICP (Build your ICP (Day 2-10)

This makes or breaks your campaigns. After talking to 100+ B2B companies, almost 95% of them get this wrong. When I ask people, Who is your target market? Most of them say, “Oh, all SaaS companies.” That’s not how it is done, to be honest. You need to break down your ICP into smaller segments so that each segment has a common problem. For example, I will take Aerosend as an example of this course (my cold email inbox solution) Ideally, all B2B companies are my ICP (Cause, well, they do need to send cold emails, correct?)

Hint: That’s incorrect.

This is how you do it:

3.2 Step 1: Identify your bigger ICP and remove those who are not a fit

Aerosend 1st Version: All B2B Companies but I need to dig deeper. Remove all that are not a fit:

3.3 Step 2: Break down your ICP based on factors that can change your offer/pitch/problem you are solving

Now, based on the initial ICP you constructed, think about how your offer changes/the problems you solve change for certain groups.

3.4 Step 3: Once you have these targeted, select one or more who would be the lowest hanging fruit

(The people who would purchase first.)

If I were starting cold email today, I would start with lead generation agencies because:

4.1 Introduction

Here’s the most fun part of the course. Stick to the basics, keep the principles tight and you are good to go. Ideally, your goal is to convey what you are offering in plain, simple words. Remember, you do not get points for fancy writing.

4.2 Basics of copywriting: Key Principles

Send Short & Relevant Emails Word Count < 120 Words. Do not waste space introducing yourself Do not talk about your awards or something Talk about one pain point, one benefit, and have one CTA Add case studies as proof if relevant

Cold Email Rules

• No Attachments
• No Hyperlinks
• No Images
• Plain Text Emails Only
• Ask for permission if you want to send them a lead magnet
• Be clear in what you are offering

Tone & Style

• Use the tone that is relevant in your industry
• If your industry is more casual, talk that way
• If your industry is extremely formal, talk that way

4.3 Follow-Up Sequences

This is an interesting part of the course, and there is a lot of contradictory advice on the internet. But I would recommend doing the following:

Recommended Follow-Up Frequency

Tools and Ideas for Follow-Ups

Here are some tools you can use to write the follow-up sequences:

4.4 Email Signature

This is a simple part, but people get this wrong. This is the only structure we recommend for email signature:

{{name}}
{{title, company}}
{{address}}

This makes you compliant and ensures deliverability

4.5 SPAM Words to Avoid

There is a huge list of Spam words, but I would specifically avoid some of these:

Rest, just focus on writing good copy.

5.1 Adding Your Inboxes

Your sequencer’s job is to allow you to send easily using multiple domains and inboxes. It’s a crucial part because multiple inboxes can be tough to handle. And a lot of the tech that you require is built into these sequencers.

We recommend using Smartlead.ai, as that is the sequencer we use.

Here’s How You Get Started

5.2 Setup Instructions

5.3 Adding Your Lead List

5.4 Final Review

Click on Final Review to make sure everything is correct.

Click on Start Campaign!

You are good to go!

Voila!

You’re all set.

Hope you enjoyed the course and found it genuinely useful. I’d really appreciate you sharing it on LinkedIn or Twitter (don’t forget to tag me), and with friends and colleagues.

If you have feedback or ideas that could make the course better, drop a note at namit@aerosend.io.

I read every message.

I’ll keep updating the course over time as things change and new lessons emerge.

Thanks for being here. ✌️