A reseller can't fix what it doesn't own.
When you rent Microsoft 365 seats, you inherit Microsoft's platform, reputation, and rules. Microsoft has been making cold email harder on its own platform: it now enforces strict authentication on high-volume senders into Outlook inboxes, and its filters get more aggressive toward bulk mail over time. When the rules move, a reseller can't adapt your setup, because the platform was never theirs to change. You inherit every shift with no way to respond.